December spend at new high

Submitted 14/01/2009

Adelaide Advertiser

Retail sales soared in the final weeks of December, with the Australian Retail Association predicting a national take of $37 billion over the Christmas period.

In South Australia, ARA research predicts $2.6 billion was spend in December. Executive director Richard Evans said the result - a 2 per cent increase on $36.5 billion of 2007 - was a great outcome considering the economic climate.

"Australians were more confident about gift giving with reduced petrol prices, lowering interest rates and the Rudd Government's cash bonus," he said. "We are also seeing a new type of consumer emerge - a more thrifty, credit-savvy, saving consumer."